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Platform Business Development Manager

  • City of London, London
  • Permanent
  • to £45,000

Job details.

Our client, a leading investment management firm, is currently seeking a professional Platform Business Development Manager to join their London office. This is an exciting opportunity to work with a highly renowned organisation in the investment management sector.

This role will suit an individual with previous sales experience or who is keen to step up into a sales role.

Predominantly based in the London office, the role of the Platform Business Development Manager is to establish and grow relationships with financial adviser firms, which in turn will create opportunities to sell the broad firms proposition. Interaction with advisers will be carried out using a combination of the telephone and Microsoft Teams.

Candidates should have experience in the Financial Planning or Investment Management market, albeit not necessarily sales within these markets.


· To establish opportunities for the firms proposition, working in conjunction with the regional BDM.


· Work with BDM and Regional Head to agree a developmental panel of accounts they will own and be responsible for business development from.

· Lead new business development with this panel.

· Frontline for all company products, undertaking regular product training to maintain knowledge at a level sufficient to talk in depth about investment solutions, DFM and platform.

· Manage retention and upsell to an agreed list of existing key accounts.

· Have a regular structured meeting with line manager to review and discuss panel progress, general performance and agreed priorities going forward.

Business Development Skills Required

· Commercial awareness in order to build credibility with IFAs, to understand their situation, businesses and motivations, and to input into develop the content and format of effective marketing messages which are targeted to deliver the companies proposition appropriately in this competitive environment.

· Relationship building skills in order to rapidly establish a high level of trust with individuals, both in terms of personal competence and trustworthiness. Questioning and listening skills which are focused and empathetic in order to fully understand the individuals’ true understanding, views and feelings.

In return, the company offers an attractive package including:

· Competitive basic salary ranging to £45,0000

· Bonus scheme.

· Private Health Insurance (PHI).

· Disability Insurance (DIS).

· Income Protection.

· Pension plan with a contribution of 6% or 8% from the employer and 2% from the employee.

· 25 days of annual leave.

If you are a driven and motivated professional with a passion for investment management and a desire to make a significant impact, we encourage you to apply.


  1. Financial Services
  2. Asset & Investment Management

Benjamin Holmes

Founder & Key Account Manager

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